Europe must have resonance beyond the resolution of financial crisis and regulatory issues. Rem Koolhaas and Luc Tuymans share the ambition to change perceptions of Europe.
At the event from the organisation "Untitled’ (sans-titre)”, which took place recently in Brussels, the world-famous architect and the artist proposed ideas for a new narrative to reflect the values and the meaning of Europe.
Architecture, art and design help to identify and interpret the rooted, relevant and meaningful. Memory, heritage and symbols should be embedded in the European project, with quality, imagination and artistic sensitivity at its heart.
Europe must fight its way back to the public domain rather than falling victim to the market economy.
Koolhaas and Tuymans make an appeal to European civil servants and politicians to be bold and to stop apologising. Europe has become too focused on political correctness and this “camouflage” strategy undermines the European project. The EU should stop magnifying technology and new media as an isolated wonder and give equal importance to the artistic expression which gives life and meaning to things and technology.
National governments act too much as a “machine of denigration”. They should also stop erecting cultural frontiers between people. They should give Europe the means to abolish mental barriers.
These prominent cultural figures call on the EU to do an “overt cultural operation” to promote its leading creativity in a world where innovation and creativity are in demand.
They appeal to fellow artists and creative professionals to take the risk of developing a narrative for Europe and for politicians to encourage creativity. They share the belief that Europe remains an extraordinary “futuristic” project.
Rem Koolhaas and Luc Tuymans are prepared to act as ghost writers for the European Union.
VIMEO: http://vimeo.com/34511512 YouTube: http://www.youtube.com/watch?v=jA0cy4XinSQ
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Untitled (sans-titre) is about allowing "lateral thinking" on societal issues. It is a platform for divergent thinkers, essentially artists and creative professional s, to address decision makers and fee in a different perspective or disruption through dialogue. Untitled (sans titre) is about mingling and networking at the highest level, bringing art and culture to influence thinking processes.
For more information please contact Allison Reekie, KEA European Affairs, areekie@keanet.eu, +32 2 289 26 05.